Our systems are now restored following recent technical disruption, and we’re working hard to catch up on publishing. We apologise for the inconvenience caused. Find out more

Item added to bagSorry, there was a problem getting your bag informationItem cannot be purchased with the existing contents of your bagItem unavailable online
✕

was added to your bag.

Please try again.

Sorry, this item cannot be purchased in the same transaction as the existing items in your bag.

Please complete the purchase of the items currently in your bag and then add this item in a separate transaction or visit Shopping Help.

Sorry, this product is not currently available to buy online. Please visit Shopping Help.

View bag and checkout
Remove item
✕

Are you sure you want to remove from your bag?

Recommended product

Popular links

Popular links

Product Innovation

All titles
Product Innovation

Product Innovation

Leading Change through Integrated Product Development
David L. Rainey, Lally School of Management and Technology, Rensselaer Polytechnic Institute
June 2008
Available
Paperback
9780521066013
$122.00
USD
Paperback
USD
eBook
    Description

    This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

    • Covers latest practice in Integrated Product Development
    • Uses templates and flow charts to facilitate understanding and provide guidance
    • Detailed case studies included

    Reviews & endorsements

    "The goal of this book is to describe, assess and apply the latest methods and techniques to enable managers, professionals, and practitioners to do a more effective job in this area."
    Abstracts of Public Administration, Development, and the Environment

    See more reviews

    Product details

    June 2008
    Paperback
    9780521066013
    640 pages
    229 × 152 × 34 mm
    1.01kg
    81 tables
    Available

    Often bought together

    Creating New Markets in the Digital Economy
    Creating New Markets in the Digital Economy

    : Hardback

    Value and Worth

    Creating New Markets in the Digital Economy
    Creating New Markets in the Digital Economy

    : Paperback

    Value and Worth

    On the Origin of Products
    On the Origin of Products

    : Paperback

    The Evolution of Product Innovation and Design

    Engineering and Product Development Management
    Engineering and Product Development Management

    : Paperback

    The Holistic Approach

    Often bought together

    This title is available for institutional purchase via Cambridge Core

    Learn more
    cambridge core banner

    Related Journals

    Economics and Philosophy
    Economics and Philosophy

    : Journal

    The disciplines of economics and philosophy each possess their own special analytical methods, the combination of which is powerful and fruitful. Economics and Philosophy seeks to promote the mutual enrichment of the two disciplines by publishing high-quality original research in all contemporary areas linking them, as well as relevant book reviews. Economics and Philosophy only publishes articles that engage with issues that are of interest to both economists and philosophers.Topics include, but are not limited to, the foundations of rational or behavioral decision theory and game theory, the nature of rationality in general, issues at the intersection of economics with moral, political, and social philosophy, experimental research on economics and philosophy, and the philosophy and methodology of economics. Articles that employ mathematics must be written in such a way that they are accessible to readers with limited formal training. Economics and Philosophy does not publish historical or text-interpretive work unless it makes a contribution to current debates about economics and philosophy.

    Journal of the History of Economic Thought
    Journal of the History of Economic Thought

    : Journal

    The mission of JHET is to further the objectives of the History of Economics Society. These are to promote interest in and inquiry into the history of economics and related parts of intellectual history, facilitate communication and discourse among scholars working in the field of the history of economics, and disseminate knowledge about the history of economics. JHET therefore encourages and makes available research in the fields of history of economic thought and the history of economic methodology. The work of many distinguished authors has been published in its pages. It is recognised as being a first class international scholarly publication. All articles are fully peer reviewed. The journal also features a regular book review section which includes reviews by leading specialists. Membership in the The History of Economics Society includes a subscription to the journal. The Five-year Impact Factor for JHET is 0.405

    Behavioural Public Policy
    Behavioural Public Policy

    : Journal

    Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. The study of human behaviour is important within many disciplinary specialties and in recent years the findings from this field have begun to be applied to policy concerns in a substantive and sustained way. BPP seeks to be multidisciplinary and therefore welcomes articles from economists, psychologists, philosophers, anthropologists, sociologists, political scientists, primatologists, evolutionary biologists, legal scholars and others, so long as their work relates the study of human behaviour directly to a policy concern. BPP focuses on high-quality research which has international relevance and which is framed such that the arguments are accessible to a multidisciplinary audience of academics and policy makers.

    Related Journals

    Also by this Author

    Sustainable Business Development
    Sustainable Business Development

    Inventing the Future Through Strategy, Innovation, and Leadership

    David L. Rainey

    :Paperback

    $67.99 USD
    View product

    Also by this Author

    Contents

    Table of Contents

    • Preface
    • Part I. Product Innovation, Strategic Logic, & the New Product Development Process:
    • 1. Introduction to product innovation and new product development
    • 2. Strategic logic of product innovation
    • 3. New product development process and organizational aspects
    • Part II. Establishing the Foundation: the Conceptual Level:
    • 4. Identifying new produce opportunities: idea generation (phase 1)
    • 5. Concept development and selection (phase 2)
    • 6. New product development program definition (phase 3)
    • 7. Product/market considerations, integrated product design and product architecture
    • 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign
    • 9. Production strategies and methods: operational and manufacturing implications
    • 10. Financial applications and implications
    • 11. Design and development (phase 4)
    • 12. Validation phase (phase 5)
    • 13. Pre-commercialization (phase 6) and launch
    • 14. Concluding remarks and insights about product innovation in the 21st century
    • Glossary
    • References.
      • Show more
    Courses
    Resources
    Resources for
    Type
    NPD Manual Chapter 9-05
    Size: 2.1 MB
    Type: application/msword
    Sign inThis resource is locked and access is given only to lecturers adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.
    Chapter No. 6
    Size: 117 KB
    Type: application/vnd.ms-powerpoint
    Sign inThis resource is locked and access is given only to lecturers adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.
    Chapter No. 2
    Size: 160 KB
    Type: application/vnd.ms-powerpoint
    Sign inThis resource is locked and access is given only to lecturers adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.
    NPD Manual Chapter 2-05
    Size: 213.5 KB
    Type: application/msword
    Sign inThis resource is locked and access is given only to lecturers adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.
    NPD Manual Chapter 6-05
    Size: 179 KB
    Type: application/msword
    Sign inThis resource is locked and access is given only to lecturers adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.
    Chapter No. 5
    Size: 181.5 KB
    Type: application/vnd.ms-powerpoint
    Sign inThis resource is locked and access is given only to lecturers adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.
    Chapter No. 1
    Size: 133.5 KB
    Type: application/vnd.ms-powerpoint
    Sign inThis resource is locked and access is given only to lecturers adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.
    Additional Information
    About the authors
      Author
    • David L. Rainey , Rensselaer, Hartford

      David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.

    Browse by related subject

     
    ✕

    Sorry, this item cannot be purchased in the same transaction as the existing items in your cart.

    Please complete the purchase of the items currently in your cart and then add this item in a separate transaction or contact

    Customer Services