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Per Page 1 – 12 of 23
  • 1 – 12 of 23
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The Power of Brand Ownership
The Power of Brand Ownership
Marketing in the Cultural Landscape
Miriam J. Johnson Miriam J. Johnson
January 2025
9781009538404
Hardback
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✕
The Power of Brand Ownership
The Power of Brand Ownership
Marketing in the Cultural Landscape
Miriam J. Johnson Miriam J. Johnson
January 2025
9781009538381
Paperback
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✕
Market Studies
Market Studies
Mapping, Theorizing and Impacting Market Action
Susi Geiger
(+6 others) Susi Geiger
Katy Mason
Neil Pollock
(+4 others)
November 2024
9781009413978
Hardback
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✕
The Cambridge Handbook of Marketing and the Law
The Cambridge Handbook of Marketing and the Law
Jacob E. Gersen
(+1 other) Jacob E. Gersen
Joel H. Steckel
July 2023
9781108470018
Hardback
View product
✕
The Cambridge Handbook of Marketing and the Law
The Cambridge Handbook of Marketing and the Law
Jacob E. Gersen
(+1 other) Jacob E. Gersen
Joel H. Steckel
July 2023
9781108645560
Adobe eBook Reader
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✕
Integrated Digital Marketing in Practice
Integrated Digital Marketing in Practice
Andrew Corcoran Andrew Corcoran
April 2023
9781009204361
Hardback
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✕
Integrated Digital Marketing in Practice
Integrated Digital Marketing in Practice
Andrew Corcoran Andrew Corcoran
April 2023
9781009204378
Paperback
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✕
The Cambridge Handbook of Consumer Psychology
The Cambridge Handbook of Consumer Psychology
Cait Lamberton
(+2 others) Cait Lamberton
Derek D. Rucker
Stephen A. Spiller
2nd Edition
April 2023
9781009243964
Paperback
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✕
The Cambridge Handbook of Consumer Psychology
The Cambridge Handbook of Consumer Psychology
Cait Lamberton
(+2 others) Cait Lamberton
Derek D. Rucker
Stephen A. Spiller
2nd Edition
April 2023
9781009243933
Hardback
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✕
Academic Brands
Academic Brands
Mario Biagioli
(+1 other) Mario Biagioli
Madhavi Sunder
July 2022
9781108841375
Hardback
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✕
Marketing Research Methods
Marketing Research Methods
Quantitative and Qualitative Approaches
Mercedes Esteban-Bravo
(+1 other) Mercedes Esteban-Bravo
Jose M. Vidal-Sanz
April 2021
9781108834988
Hardback
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✕
Marketing Research Methods
Marketing Research Methods
Quantitative and Qualitative Approaches
Mercedes Esteban-Bravo
(+1 other) Mercedes Esteban-Bravo
Jose M. Vidal-Sanz
April 2021
9781108792691
Paperback
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✕
Principles of Integrated Marketing Communications
Principles of Integrated Marketing Communications
An Evidence-based Approach
Lawrence Ang Lawrence Ang
2nd Edition
February 2021
9781108573085
Adobe eBook Reader
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✕
Principles of Integrated Marketing Communications
Principles of Integrated Marketing Communications
An Evidence-based Approach
Lawrence Ang Lawrence Ang
2nd Edition
February 2021
9781108703116
Paperback
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✕
Trustworthy Online Controlled Experiments
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
Ron Kohavi
(+2 others) Ron Kohavi
Diane Tang
Ya Xu
September 2020
9781108724265
Paperback
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✕
Trustworthy Online Controlled Experiments
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
Ron Kohavi
(+2 others) Ron Kohavi
Diane Tang
Ya Xu
September 2020
9781108601375
Adobe eBook Reader
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✕
The Language of Organizational Styling
The Language of Organizational Styling
Lionel Wee Lionel Wee
March 2019
9781316191224
Adobe eBook Reader
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✕
The Language of Organizational Styling
The Language of Organizational Styling
Lionel Wee Lionel Wee
March 2019
9781107666979
Paperback
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✕
The Language of Organizational Styling
The Language of Organizational Styling
Lionel Wee Lionel Wee
January 2015
9781107054806
Hardback
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✕
The Cambridge Handbook of Consumer Psychology
The Cambridge Handbook of Consumer Psychology
Michael I. Norton
(+2 others) Michael I. Norton
Derek D. Rucker
Cait Lamberton
March 2017
9781316416594
Adobe eBook Reader
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✕
Creating New Markets in the Digital Economy
Creating New Markets in the Digital Economy
Value and Worth
Irene C. L. Ng Irene C. L. Ng
February 2014
9781107049352
Hardback
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✕
Creating New Markets in the Digital Economy
Creating New Markets in the Digital Economy
Value and Worth
Irene C. L. Ng Irene C. L. Ng
February 2014
9781107627420
Paperback
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