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Product Innovation

All titles
Product Innovation

Product Innovation

Leading Change through Integrated Product Development
David L. Rainey, Lally School of Management and Technology, Rensselaer Polytechnic Institute
June 2008
Available
Paperback
9780521066013
$122.00
USD
Paperback
USD
eBook
    Description

    This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

    • Covers latest practice in Integrated Product Development
    • Uses templates and flow charts to facilitate understanding and provide guidance
    • Detailed case studies included

    Reviews & endorsements

    "The goal of this book is to describe, assess and apply the latest methods and techniques to enable managers, professionals, and practitioners to do a more effective job in this area."
    Abstracts of Public Administration, Development, and the Environment

    See more reviews

    Product details

    June 2008
    Paperback
    9780521066013
    640 pages
    229 × 152 × 34 mm
    1.01kg
    81 tables
    Available

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    This title is available for institutional purchase via Cambridge Core

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    Contents

    Table of Contents

    • Preface
    • Part I. Product Innovation, Strategic Logic, & the New Product Development Process:
    • 1. Introduction to product innovation and new product development
    • 2. Strategic logic of product innovation
    • 3. New product development process and organizational aspects
    • Part II. Establishing the Foundation: the Conceptual Level:
    • 4. Identifying new produce opportunities: idea generation (phase 1)
    • 5. Concept development and selection (phase 2)
    • 6. New product development program definition (phase 3)
    • 7. Product/market considerations, integrated product design and product architecture
    • 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign
    • 9. Production strategies and methods: operational and manufacturing implications
    • 10. Financial applications and implications
    • 11. Design and development (phase 4)
    • 12. Validation phase (phase 5)
    • 13. Pre-commercialization (phase 6) and launch
    • 14. Concluding remarks and insights about product innovation in the 21st century
    • Glossary
    • References.
      • Show more
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    About the authors
      Author
    • David L. Rainey , Rensselaer, Hartford

      David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.

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