Mobile Commerce
Mobile Commerce
$75.99
USDThis book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly evolving subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant parties in a company can read to ensure common understanding. Topics include devices, technologies, applications, standards, security, and more.
- First book on rapidly emerging technology
- Ideal for technologists and people working in business
- Aids understanding of the business technology of the near future
Reviews & endorsements
'A visionary yet practical book about the mobile devices and applications that are about to change our lives.' Ari Jaaksi, General Manager, Nokia Wireless Software Solutions
'I was impressed by the M-Commerce title … this book has provided me with some smart ammunition for business planning.' Paul Freeman
'… this book provides a much needed overview … it certainly appeals to anyone wanting an introduction to mobile commerce …'. Harry Agius, Computer Bulletin
Product details
May 2012Adobe eBook Reader
9781139239059
0 pages
0kg
50 b/w illus.
This ISBN is for an eBook version which is distributed on our behalf by a third party.
Table of Contents
- 1. The business opportunity
- 2. Applications
- 3. Technology
- 4. Issues
- 5. Mobile commerce applications directory.
