The Business of Ecommerce

The Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. He provides a generic model for understanding Ecommerce opportunities, and he explores key application areas that readers can exploit in the real world. The book gathers together all of the relevant technologies and makes them accessible to the reader by explaining each of the key technical topics and issues. This book empowers the decision-maker to make better use of the opportunities of Ecommerce.

• Presents an emerging business model for Ecommerce that is becoming ubiquitous in real-world projects but which has not yet been explored in print
• Gathers and explains the core technologies that support electronic commerce in a way that can be readily absorbed, and which does not contain extraneous detail about the Internet
• Equips readers with the knowledge necessary to do electronic commerce, by giving them a map to an otherwise alien and confusing landscape and by introducing them to the landmarks by which they may navigate