Smart Products, Smarter Services

“Smart Products, Smarter Services is a book whose time has come. After years of theorizing about adding connections to the things in our lives, we’re finally doing it. Smarter devices are at the core of the emergence of ubiquitous connectivity, which will revolutionize business and consumer experiences alike. Read Mary Cronin’s smart book to learn about device ecosystems, the application of smarter devices across many industries, and the best strategies to make them happen.”
Emily Nagle Green, President and CEO of Yankee Group and author of Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business (2010)

“The message from Smart Products, Smarter Services is clear. We are on the cusp of another technology revolution which will pose new business and privacy challenges. To meet these challenges, firms will need to develop smart strategies for deploying these smart devices. This important book deserves to be widely read by managers, policy makers and academics.”
Mary J. Culnan, Slade Professor of Management and IT, Bentley University

“Over 14 billion embedded micro-controllers were shipped in the first half of 2010, and that’s without Professor Cronin’s smart book! But I say better late than never. She lays it all out, how to make the most of smart products. Embedded networking, for example. Imagine what we’ll be able to do when we get all these smart products networked and multiplying one another according to Metcalfe’s Law!”
Bob Metcalfe, Ethernet Inventor and 3Com Founder