NO BULL: Object Technology for Executives

NO BULL Object Technology for Executives is a friendly, insightful introduction to object-oriented (OO) technology. William Perlman has specifically written this book for business executives and managers who have a software development organization within their company or area of responsibility, but have neither the time nor the background necessary to read through manuals and technical publications. The book focuses on the benefits and pitfalls of investing in object technology from a financial and human resources perspective. It also provides a nontechnical understanding of OO terminology, what OO technology is, and how programmers use it. Written clearly and concisely and peppered with humorous cartoons and other informative illustrations, this book is essential to all nontechnical decision-makers. It will also prove helpful to people with a background in other programming models who wish to explore object technology.

• Written from a manager's perspective. The book focuses on the financial benefits, costs, and risks of object technology rather than the technological aspects of it.
• Designed to be a fast, light read. Ideal for taking on aeroplanes
• Easy to understand. Written in simple English and illustrated with cartoons. Abundant use of analogies and examples to explain difficult concepts.