Cambridge IGCSE® and O Level Business Studies Revised Digital Coursebook (2 Years)
This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This Cambridge Elevate enhanced edition contains exam-style case studies from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This digital resource contains auto-marked questions with feedback as well as extra case studies, giving students everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and more. The final chapter gives revision tips and advice on writing well-structured responses. Answers to coursebook questions are in the teacher's resource.
AUD$51.77
exc GST
This Cambridge Elevate enhanced edition contains exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This digital resource contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.
Features
- Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
- Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.
- Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.
- Activities build key skills required by the assessment objectives - application, analysis and evaluation.
- Learning objectives provide clear aims at the very outset.
- Introductions make the content covered in the chapters relevant to real life.
- Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
- Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.
- Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.
- Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.
Table of Contents
- Introduction
- Section 1. Understanding business activity:
- 1. Business activity
- 2. Classification of businesses
- 3. Enterprise, business growth and size
- 4. Types of business organisation
- 5. Business objectives and stakeholder objectives
- Exam-style case study, Section 2. People in business:
- 6. Motivating workers
- 7. Organisation and management
- 8. Recruitment, selection and training of employees
- 9. Internal and external communication
- Exam-style case study
- Section 3. Marketing:
- 10. Marketing, competition and the customer
- 11. Market research
- 12. Marketing mix: product and price
- 13. Marketing mix: place and promotion
- 14. Marketing strategy
- Exam-style case study
- Section 4. Operations management:
- 15. Production of goods and services
- 16. Costs, scale of production and break-even analysis
- 17. Achieving quality production
- 18. Location decisions
- Exam-style case study
- Section 5. Financial information and decisions:
- 19. Business finance: needs and sources
- 20. Cash-flow forecasting and working capital
- 21. Income statements
- 22. Statement of financial position
- 23. Analysis of accounts
- Exam-style case study
- Section 6. External influences on business activity:
- 24. Economic issues
- 25. Environmental and ethical issues
- 26. Business and the international economy
- Exam-style case study
- 27. Preparing for assessment
- Glossary
- Index
- Acknowledgements.
Brighter Thinking Blog
Keep up to date with the latest classroom tips and educational trends from our brighter thinkers.
Visit the blogCatalogues and Ordering
Looking for something in particular or just browsing? View our catalogues to see our full range of print and digital books.
View and downloadAdvice on useful tools
Advice on useful tools, activities and timetabling from teachers experiencing school closures.
Cambridge GO
All our supporting resources have now moved to Cambridge GO – the new home for your Cambridge digital content.
Listen to our podcast
Listen to our podcast to discover teaching inspiration & advice from leading educational thinkers.
