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Chinese Signs

Chinese Signs

Chinese Signs

An Introduction to China's Linguistic Landscape
Zheng-sheng Zhang, San Diego State University
March 2024
Paperback
9781108969697

    Highlighting stylistic and rhetorical characteristics, this fully illustrated book explores the written form of Mandarin Chinese in a range of everyday settings. Taking examples from Chinese public writing across a variety of textual genres, such as signs, banners and advertisements, it prepares students for navigating 'real world' Chinese, not only in terms of its linguistic and stylistic characteristics, but also its social and cultural context. Drawing over 500 pictorial examples from the linguistic landscape, it explores the signs from a variety of perspectives, for example by highlighting elements of classical Chinese that are still used in the modern language, showing the most popular rhetorical patterns used in Chinese, and presenting the interactions between both Standard Mandarin and dialect, and Chinese and other languages. Detailed annotations are provided for all signs, in both Chinese and English, to accommodate readers of all proficiency levels in Chinese.

    • Fully illustrated throughout with over 500 different examples of signs, providing a full snapshot of the Chinese linguistic landscape
    • Includes in-depth annotations of each sign, in both English and Chinese, making it suitable for students with a range of proficiency levels in Chinese
    • Explores the signs in-depth, covering their linguistic, rhetorical, and cultural significance

    Product details

    March 2024
    Hardback
    9781108839068
    238 pages
    250 × 176 × 19 mm
    0.57kg
    Available

    Table of Contents

    • Part I. General Characteristics:
    • 1. Why signs?
    • 2. Stylistic traits
    • 3. Rhetorical devices
    • 4. Non-uniform format
    • Part II. Essential Signs
    • 5. Airport and arrival
    • 6. Hotels
    • 7. Basic services
    • 8. Getting your bearings
    • 9. Getting around
    • 10. Eating
    • 11. Shopping
    • 12. Schools and offices
    • 13. Culture and entertainment
    • 14. Alerts
    • 15. Health
    • Part IV. Other Signs
    • 16. Advertising
    • 17. Civic signs
    • 18. Dialetical elements
    • 19. The Chinese diaspora
    • 20. Foreign infusion
    • 21. Mistranslation.
      Author
    • Zheng-sheng Zhang , San Diego State University

      Zheng-sheng Zhang is Professor at the Department of Linguistics and Asian/Middle Eastern Languages, San Diego State University. Recent publications include Dimensions of Variation in Written Chinese (2017) and Introduction to Chinese Natural Language Processing (co-authored, 2009).