Save time when planning and teaching with helpful lesson tips, worksheets and exam-style questions. This digital resource provides further guidance on syllabus and assessment to help you keep your lessons focused on the course goals. It also contains answers to all the questions, activities and case studies contained in the coursebook – plus answers to the Cambridge Elevate edition case studies – so you can mark quickly and confidently. If you wish to buy this resource, we will email you a book code – please contact your sales consultant or customer services.
Features
- Your digital teacher's resource gives you access to the materials you need to plan your teaching. Choose from editable Word files or PDFs for worksheets.
- Written by an experienced examiner, a sample scheme of work helps you to plan the course.
- Additional guidance on the specification, assessment and skills makes syllabus information relevant and clear.
- Answers to all questions in the coursebook and case studies in the Cambridge Elevate edition of the coursebook save you precious marking time.
- Teaching ideas in the form of class activities save you time when planning lessons
- Go directly to the resource index to download every file you need to deliver a specific unit or lesson, so you don’t have to rely on your internet connection.
- Cambridge Elevate is simple to navigate and personalise - highlight text, annotate, create voice notes, or organise your table of contents.
- Access your library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.
Table of Contents
- How to use this resource
- Resource index
- Introduction and planning documents
- Resources by section
- Section 1. Understanding business activity:
- 1. Business activity
- 2. Classification of businesses
- 3. Enterprise, business growth and size
- 4. Types of business organisation
- 5. Business objectives and stakeholder objectives
- Answers to exam-style case studies
- Section 2. People in business:
- 6. Motivating employees
- 7. Organisation and management
- 8. Recruitment, selection and training of employees
- 9. Internal and external communication
- Answers to exam-style case studies
- Section 3. Marketing:
- 10 Marketing, competition and the customer
- 11. Market research
- 12. Marketing mix: product and price
- 13. Marketing mix: place and promotion
- 14. Marketing strategy
- Answers to exam-style case studies
- Section 4. Operations management:
- 15. Production of goods and services
- 16. Costs, scale of production and break-even analysis
- 17. Achieving quality production
- 18. Location decisions
- Answers to exam-style case studies
- Section 5. Financial information and decisions:
- 19. Business finance: needs and sources
- 20.Cash-flow forecasting and working capital
- 21. Income statements
- 22. Statement of financial position
- 23. Analysis of accounts
- Answers to exam-style case studies
- Section 6. External influences on business activity:
- 24. Economic issues
- 25. Environmental and ethical issues
- 26. Business and the international economy
- Answers to exam-style case studies
- Exam-style practice questions: Short answer and data response
- Case study.
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