Cambridge International AS & A Level Business Workbook with Digital Access (2 Years)

Contents

• Contents
• How to use this book
• Introduction
• Introduction to command words
• Unit 1 Business and its environment
• 1. Enterprise (AS level)
• 2. Business structure (AS level)
• 3. Size of business (AS level)
• 4. Business objectives (AS level)
• 5. Stakeholders in a business (AS level)
• 6. External influences on business activity (A level)
• 7. External economic influences on business activity (A level)
• 8. Business strategy (A level)
• 9. Corporate planning and implementation (A level)
• Unit 2 Human resource management
• 10. Human resource management (AS level)
• 11. Motivation (AS level)
• 12. Management (AS level)
• 13. Organisational structure (A level)
• 14. Business communication (A level)
• 15. Leadership (A level)
• 16. Human resource management strategy (A level)
• Unit 3 Marketing
• 17. The nature of marketing (AS level)
• 18. Market research (AS level)
• 19. The marketing mix – product and price (AS level)
• 20. The marketing mix – promotion and place (AS level)
• 21. Marketing analysis (A level)
• 22. Marketing strategy (A level)
• Unit 4 Operations management
• 23. The nature of operations (AS level)
• 24. Inventory management (AS level)
• 25. Capacity utilisation and outsourcing (AS level)
• 26. Location and scale (A level)
• 27. Quality management (A level)
• 28. Operations strategy (A level)
• Unit 5 Finance and accounting
• 29. Business finance (AS level)
• 30. Forecasting and managing cash flows (AS level)
• 31. Costs (AS level)
• 32. Budgets (AS level)
• 33. Financial statements (A level)
• 34. Analysis of published accounts (A level)
• 35. Investment appraisal (A level)
• 36. Finance and accounting strategy (A level)
• Acknowledgements.
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