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Product Innovation

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Product Innovation

Product Innovation

Leading Change through Integrated Product Development
David L. Rainey, Lally School of Management and Technology, Rensselaer Polytechnic Institute
No date available
Paperback
9780521066013
Paperback
    Description

    Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.

    • Covers latest practice in Integrated Product Development
    • Uses templates and flow charts to facilitate understanding and provide guidance
    • Detailed case studies included

    Reviews & endorsements

    Review of the hardback: '… recommended as a textbook at postgraduate studies within the MBA programme.' Management

    See more reviews

    Product details

    No date available
    Paperback
    9780521066013
    640 pages
    229 × 152 × 34 mm
    1.01kg
    81 tables

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    Contents

    Table of Contents

    • Preface
    • Part I. Product Innovation, Strategic Logic, & the New Product Development Process:
    • 1. Introduction to product innovation and new product development
    • 2. Strategic logic of product innovation
    • 3. New product development process and organizational aspects
    • Part II. Establishing the Foundation: the Conceptual Level:
    • 4. Identifying new produce opportunities: idea generation (phase 1)
    • 5. Concept development and selection (phase 2)
    • 6. New product development program definition (phase 3)
    • 7. Product/market considerations, integrated product design and product architecture
    • 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign
    • 9. Production strategies and methods: operational and manufacturing implications
    • 10. Financial applications and implications
    • 11. Design and development (phase 4)
    • 12. Validation phase (phase 5)
    • 13. Pre-commercialization (phase 6) and launch
    • 14. Concluding remarks and insights about product innovation in the 21st century
    • Glossary
    • References.
      • Show more
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    Additional Information
    About the authors
      Author
    • David L. Rainey , Rensselaer, Hartford

      David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.

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