The Business of Ecommerce
The Business of Ecommerce
$70.99
USDThe Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.
- Presents an emerging business model for Ecommerce that is becoming ubiquitous in real-world projects but which has not yet been explored in print
- Gathers and explains the core technologies that support electronic commerce in a way that can be readily absorbed, and which does not contain extraneous detail about the Internet
- Equips readers with the knowledge necessary to do electronic commerce, by giving them a map to an otherwise alien and confusing landscape and by introducing them to the landmarks by which they may navigate
Reviews & endorsements
"Whether you are an Internet neophyte, dipping a toe in for the first time to set up a business model, or an Internet sophisticate with an existing business model who wants to take best advantage of the new medium, Paul May's book is a valuable resource. Written in a lively prose with anecdotal examples from Internet pioneers such as Yahoo! and eBay, the book offers practical models for creating and executing an e-commerce strategy." George Gordon, President and CEO of FastParts.com
"Oxford alum May elaborates on the current state of e-commerce, then provides a generic model and explains the core technologies that support electronic commerce." Reference & Research Book News
Product details
February 2000Paperback
9780521776981
288 pages
229 × 154 × 19 mm
0.4kg
16 b/w illus.
Out of stock in print form with no current plan to reprint
Table of Contents
- 1. A context for electronic commerce
- 2. A business model for electronic commerce
- 3. Pathfinder application areas
- 4. An electronic commerce technology primer
- 5. Architectures for electronic commerce
- 6. Issues in electronic commerce.
