Research Methods
Research Methods
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Research Methods is an introduction to the importance of scientific research in everyday life and uses familiar examples to keep students engaged. The text analyzes controversies in psychology to stimulate student interest while explaining crucial methodological concepts. It presents ethical issues related to research, as well as social and cultural factors that might affect it, and provides a comprehensive introduction to a wide variety of methodologies. Through this book, students will learn how to generate research questions and select appropriate methodology, as well as to write a successful research report.
- Presents controversies in psychology to stimulate student interest while explaining important methodological concepts
- Analyzes the important effects of culture and society on research
- Includes study and review questions which allow students to practice and master the material
Product details
March 2019Paperback
9781108456746
534 pages
248 × 175 × 23 mm
1.06kg
50 b/w illus. 30 tables
Available
Table of Contents
- Preface
- Part I. Understanding Research:
- 1. Psychology, science, and life
- 2. Ethics in research
- 3. Planning research: generating a research question
- 4. Practical issues in planning your research
- 5. Measurement and sampling
- Part II. Experimental Approaches:
- 6. Conducting an experiment: general principles
- 7. Experiments with one independent variable
- 8. Experiments with multiple independent variables
- 9. Expanding on experimental designs: repeated measures and quasi-experiments
- Part III. Correlational and Nonexperimental Designs:
- 10. Principles of survey research
- 11. Correlational research
- 12. Studying patterns in the natural world: observational approaches
- 13. Research in depth: longitudinal and single-case studies
- Part IV. Culture and Research:
- 14. People are different: considering culture and individual differences in research
- Appendix A. Writing a research report
- Appendix B. Statistics review
- Appendix C. Statistical tables
- References
- Index.
