Digital Behavior

In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.

• Comprehensive Integration: This book seamlessly integrates the three main perspectives of psychology into a unified framework, offering a holistic understanding of users' digital behavior
• Practical Application Methodology: A dedicated chapter provides a structured methodology for applying theoretical content in the design and development of digital products and services
• Ethical Considerations in Design: Addressing the ethical challenges faced by specialists in digital design, another chapter tackles the potential conflict between corporate objectives and user well-being. It provides candid insights and suggests mechanisms to mitigate negative effects on vulnerable users without compromising corporate goals