French for Marketing
French for Marketing
Malliga Chebli-Saadi, University of the West of England, Bristol
$52.00
USDThis book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposés, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.
- The first book to offer students a two-year course in French and marketing, media and communications
- Contains exercises, with model answers, aimed at improving both knowledge of French and French marketing techniques.
- Written entirely in French
Product details
January 1998Paperback
9780521585354
372 pages
246 × 189 × 20 mm
0.66kg
Available
Table of Contents
- Part I. Actions Pulicitaires:
- 1. Les acteurs de la publicité (les agences, les annonceurs, les supports)
- 2. Deux formes de publicité
- 3. La créativité en matierè de publicité
- 4. Les promotions de ventes (stimulation, intervention)
- 5. La publicité à la radio, à la TV et au cinéma
- 6. L'importance de la presse et de la télévision dans le domaine de la publicité
- 7. La réglementation de la publicité en France
- Part II. Information et Communication:
- 8. Les moyens de l'information (réseau informatique, télématique
- 9. La communication audiovisuelle (Arte: chaîne de télévision européenne, nouvelles technologies: câble, satellite)
- 10. Les outils du multimédia
- 11. La politique de communication (analyse de l'image de marque)
- 12. La maison d'édition (pratique et structure, fabrication et commercialisation
- 13. L'informatisation des systèmes documentaires
- 14. L'organisation et la gestion des fonds de documents dans les bibliothèques
- Glossaire
- Annexes
- Bibliographie sélective.
