Language, Space and Cultural Play
Language, Space and Cultural Play
This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types - including 'kawaii', 'reverenced', 'romance', 'friendly', 'luxury' and 'digital' landscapes - Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which 'affective economies' gain or lose momentum.
- Provides a theory of landscape affect as a linguistic and semiotic phenomenon
- Applies the model of landscape affect to the analysis of a number of key landscape types
- Explains why some affective economies thrive while others wane and even disappear
Product details
October 2019Hardback
9781108472203
216 pages
235 × 156 × 15 mm
0.47kg
Available
Table of Contents
- List of figures
- 1. Introduction
- 2. Theorising affect in the semiotic landscape
- 3. Kawaii in the semiotic landscape
- 4. Reverencing the landscape
- 5. Romancing the landscape
- 6. 'Friendly places'
- 7. The affective regime of luxury and exclusivity
- 8. Affecting the digital landscape
- 9. Conclusion.
