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Wireless Data Services

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Wireless Data Services

Wireless Data Services

Technologies, Business Models and Global Markets
Chetan Sharma, Chetan Sharma Consulting
Yasuhisa Nakamura, NTT DoCoMo
November 2003
Hardback
9780521828437
£134.00
GBP
Hardback
USD
eBook
    Description

    There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

    • Interviews with industry executives and experts from IBM, Motorola, and others
    • Detailed discussion of issues and challenges of the wireless data industry
    • Detailed case studies: consumer and enterprise

    Reviews & endorsements

    'This is a useful practical cookbook for those who are skilled in the art or who wish to be … Wireless data is here to stay, and this is an invaluable source of basic information.' IEE Review

    See more reviews

    Product details

    November 2003
    Hardback
    9780521828437
    400 pages
    256 × 183 × 24 mm
    0.84kg
    Available

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    Contents

    Table of Contents

    • List of figures
    • About the authors
    • Foreword
    • Acknowledgements
    • List of abbreviations
    • 1. Introduction
    • 2. The impact of globalization
    • 3. Adoption trends and analysis by region
    • 4. Subscriber needs and expectations
    • 5. The wireless value chain
    • 6. Global wireless technologies: systems and architectures
    • 7. Global wireless technologies: network, access, and software
    • 8. Business models and strategies
    • 9. Business issues and challenges
    • 10. Technology issues and challenges
    • 11. Case studies
    • 12. Perspectives
    • 13. Future of wireless technologies, applications and services
    • 14. Conclusions and recommendations
    • References and recommended reading
    • Index.
      • Show more

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