Behavioural Incentive Design for Health Policy
Behavioural Incentive Design for Health Policy
Tony Hockley, London School of Economics and Political Science
Caroline Rudisill, University of South Carolina
Behavioural economics has become a popular way of tackling a broad range of issues in public policy. By presenting a more descriptive and possibly accurate representation of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy tries to make sense of decisions that follow a wider conception of welfare, influenced by social norms and narratives, pro-social motivations and choice architectures which were generally neglected by standard economics. The authors show how this model can be applied to tackle a wide range of issues in public health, including smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings and attitudes towards vaccinations. It shows not only how behavioural economics allows us to better understand such challenges, but also how it can design effective incentives for addressing them. This book is an extensive reassessment of the interaction between behavioural incentives and health.
- Uses the latest evidence and science to offer a unified approach to changing health-related behaviours
- Provides an up to date and accessible description of the state of the art of behavioral health economics including an accessible and straightforward portrait of what we know about how to incentivize behaviours
- Considers a long list of different incentives to change several dimensions of health-related behaviors, from healthy lifestyles to physician and patient behavior, old age planning and insurance uptake
Reviews & endorsements
‘Costa-Font, Hockley and Rudisill have produced a thoughtful and comprehensive guide to the application of behavioral economics to issues in health, health care and health policy. It offers an essential platform to those seeking to engage in understanding the complicated forces shaping economic behavior in the health sector.’ Richard Frank, Senior Fellow, The Brookings Institution
‘Steering Health provides an unusually comprehensive, yet highly readable, review and analysis of the burgeoning field of behavioral health economics. Covering a wide variety of topics, including prevention, aging, and physician decision-making, it offers the reader a clear understanding of when behavioral vs. traditional economic incentives are most effective. With an eye to public programs, it is essential reading not only in the classroom and field, but also to those who influence or formulate health policies.’ Thomas Rice, Distinguished Professor, UCLA Fielding School of Public Health
‘Medicine is complicated, filled with uncertainty, and with stakes that are as high as they get. A perfect storm for psychological biases to creep into every decision that patients and doctors make. And also a perfect opportunity for a fascinating book to show us how behavioral economics can uncover these biases and make health care, and health, better.’ Anupam B. Jena, Economist and physician at Harvard University, author Random Acts of Medicine
Product details
June 2023Paperback
9781009168120
228 pages
243 × 169 × 13 mm
0.41kg
Available
Table of Contents
- 1. BEHAVIOURAL INCENTIVES AND HEALTH
- 2. BEHAVIOURAL LEARNING AND THE DESIGN OF INCENTIVES
- 3. MONETARY INCENTIVES FOR HEALTH
- 4. SOCIAL INCENTIVES FOR HEALTH BEHAVIOURS
- 5. NUDGING FOR BETTER HEALTH
- 6. SOCIAL PREFERENCES AND HEALTH
- 7. PREVENTION FAILURES
- 8. BEHAVIOURAL ANOMALIES IN THE DEMAND FOR HEALTH CARE
- 9. BEHAVIOURAL ANOMALIES IN THE HEALTH CARE SUPPLY
- 10. BEHAVIOURAL HEALTH INSURANCE UPTAKE
- 11. AGEING AND CAREGIVING DECISIONS OVER TIME
- 12. POLICY APPLICATIONS FROM A GLOBAL PERSPECTIVE.
